Custom Jewellery, Made in Melbourne Since 1976

At Joseph George Jewellery, we design and handcraft fine custom jewellery from our studio at 271 Collins Street in Melbourne. For over 45 years, we’ve helped people turn personal milestones into lasting heirlooms.
Our engagement rings, wedding bands and bespoke pieces are made by master jewellers in-house using ethically sourced diamonds, coloured gems, and precious metals. Every piece is made to order. Every design is unique.
Why Choose Joseph George Jewellery
We’re a second-generation family business built on trust, skill, and personal service. Our clients work directly with Joseph, the founder, or with our small expert team to create custom jewellery that reflects their story, style and values.
What sets us apart:
True custom work: No templates or mass production. Every piece is made from scratch.
Master craftsmanship: We use traditional techniques with modern precision.
Local studio: All work is done in-house in Melbourne, with full control over quality.
Ethical sourcing: All diamonds are conflict-free. Metals and gems are responsibly sourced.
Personal service: You deal with a real jeweller, not a salesperson.
The Custom Design Process
We make custom jewellery easy and enjoyable. Here’s how it works:
Initial consultation
Meet us in person at our Collins Street studio or book a virtual session. We’ll learn about the occasion, your design ideas, budget, and timeline.Design and planning
We sketch and render your design, refine the concept with your input, and help you choose the right diamond or gemstone. No pressure, no upselling.Handcrafting your piece
Once approved, we handcraft your jewellery. This process usually takes 3–4 weeks. Complex or detailed work may take longer.Final checks and delivery
Every piece goes through strict quality control before it leaves our hands. We then present it in premium packaging, ready for your special moment.Lifetime care
We offer lifetime cleaning, inspection and polishing. We also repair, resize and remodel pieces as needed.
Meet Joseph George
Joseph George is a master jeweller and designer with over four decades of experience. Trained in traditional European methods, he brings a rare level of technical skill and creative insight to every piece. He founded the business in 1976 and still leads every custom project.
Featured on Channel 9 Drive TV
Watch Joseph talk about our process and craftsmanship in a featured segment on Channel 9’s Drive TV. The interview was filmed in our studio and gives a behind-the-scenes look at how we bring custom engagement and wedding rings to life.
Designs That Last Beyond Trends
Our designs blend classic proportions with modern detail. We focus on longevity—jewellery that feels current today and timeless tomorrow. Whether it’s a solitaire engagement ring, a men’s wedding band, or a remodel of a family heirloom, we build with wearability, symbolism, and beauty in mind.
Ethical Jewellery, Always
We believe jewellery should reflect your values. That’s why:
All diamonds are conflict-free and GIA certified
All metals are responsibly sourced
We only work with trusted local and international suppliers who follow ethical standards
What Our Clients Say
Many of our clients come to us after a personal referral. Others find us after searching for a jeweller they can trust. We’re proud of our 5-star Google reviews and long-term relationships with our clients across Australia and around the world.
Our Guarantee
Lifetime warranty against manufacturing faults
100% satisfaction guarantee
Ongoing support for repairs, cleaning, remodelling and resizing
Let’s Start Designing
Whether you’re proposing, celebrating an anniversary, or designing a personal piece, we’re here to help. Visit our Melbourne studio, explore our work at www.josephgeorge.com.au, or call +61 3 9654 4899 to book your consultation.
We don’t sell mass-produced jewellery. We create one-of-a-kind pieces that honour your moments, express your values, and last for generations.
